Why you need a mobile friendly site?

Let me ask you the other way. Is not having a mobile friendly site hurt your business?

In recent years, mobile browsing has crossed desktop browsing and is increasing its lead. Today, it is hard to think about our life without mobile phone. It is with us 24X7 and we use it whenever and wherever we are. Naturally, we consume more data using our mobile phone now than our desktop. That’s why it’s so important from a web designer and web developers point of view that all new and old websites are made mobile friendly and responsive meaning it will respond and fit the screen of different viewing devices like iPad, tablets and different screen size mobiles.

Not long ago, all a mobile phone could do was to text and call. But now, with the arrival of smart phones, our life has changed completely. Beside text and call, we use it for things like social media and online shopping. It has become so much easier to grab your phone out of your pocket, rather than go into the office or home, turn on your PC and open a browser. The time we save, coupled with the ease of its use makes all the difference! That's why people are so hooked to their phone and never wants to leave it for a moment.

Mobile browsing is a blessing when it comes to commuting to and from work or waiting patiently at a doctor's office or at a car wash. Time flies by if you have your mobile phone handy. You can check latest news, keep up with your favorite team's score or just browse through social media posts and chat with your distant relative. If you observe closely, most of the people will be glued to their mobile screens in train or setting where they feel alone. Latest figures say that more than half of web traffic now comes via mobile devices. In 2020 the average user spent 4+ hours a day on his or her mobile phone. If you calculate an average free time of a working man or woman, it is equal to half of their so called "human" time.

Once you know that, it becomes clear that you must have a mobile friendly web site otherwise it will hurt your business. In the absence of a responsive and mobile-friendly site, your users will find it difficult to navigate and will end up leaving your site frustrated. When your users won't find a simple thing as menu or a contact us option on your site, or they will have to scale and swipe just to locate and click what they want, they will feel annoyed in no time.

If your user have to use it because that is the only option they have then they will use the site for once or twice. As and when they will find an alternate, they will switch loyalty and go to other website. You will lose their business.

So what should you do? First come first. Check if your site is mobile friendly or not.
https://search.google.com/test/mobile-friendly

Another important factor to be aware of is SEO. Google now includes mobile version of your site into its ranking. It will index your mobile site first, and base your website’s search ranking on that. Which means that your user’s experience on your site on a mobile device is equally or more important than your desktop ranking. If your site is not mobile friendly then Google will lower your ranking. Remember, non-responsive site not only hurt your user experience but also your SEO.

So ask yourself, how important is it for your site to be mobile friendly? The answer is very simple and clear. The world as we live in now uses smartphone 24X7. and its usage will continue to increase. Having a fully functioning mobile site is a requirement for every business now. We at PHILIT, design web sites that are responsive and mobile friendly. Which means that your websites will work on any device - mobile, tablet or computer. No matter what screen size, platform or orientation your user want to view your site, the content he or she see will adjust and adapt to the correct size and area.

So what are you waiting for? Let's make your site mobile friendly and responsive.